Small Businesses often don’t give importance or allocate budget for Digital marketing thinking it will not make a growth or decided to take the business slowly waiting for the customer to show up. But the fact is it is not the effective approach and the business is almost back in the market.

Here are 5 reason Digital marketing is important for small businesses.

1. Your customer is online!
Latest data shows that more than 346 million new users came online in the twelve months to July 2020, equivalent to an average increase of almost 950,000 new users each day.
You can find your customers in online than you for them locally. You can target the customers the promote your product or business through various platforms.

2.  Competitors are doing it
Before you get slowly into the market your competitor already created a brand in the market.
If you want your business to compete with others, you have to do what your competitors are doing and more.
If you are not investing in digital marketing the traffic will be high for your competitors which will make an impact on your business.

3. Target business approach
Digital marketing will help you to define the target audience from
– Average age of ideal target audience?
– Where do they live?
– Are they male or female?
=What race / religion / orientation are they?
This helps the business to promote the product or service to the target audience, which will give the business the effective return of investment.

4. Tracking
Digital marketing lets you track their activities. The business can monitor which ads and types of content they have seen shortly before they make a purchase.
This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.

5. Return on Investment
Digital marketing is always measurable!
A marketer can measure how many times each ad was viewed, how many people clicked on it, and how many people made a purchase or contacted the company.
If your goal is to generate leads, make sales, and build awareness about your company .Each dollar and minute you invest in digital marketing strategy has a clear ROI that impacts your bottom line.