A survey says 86.2% of digital display ads in us will be programmatic by 2020

Is AI taking over the world of advertising?

Targeting, Budget allocation, increasing platform are some of the hard work of advertisers are now shared by AI which helps the individual to work on other tactical work.

For non-specialist AI is very technical to understand but marketers around the globe are taking advantage out of it though they are not complete specialist of AI. The advantage is you don’t want to be a hardcore AI specialist to work with it.

In 2018 Lexus released their first AI scripted advertisement. They work on the analysis of car and luxury brand campaign which won Cannes Lions award for creativity.

As AI analyzes large scale data accurate than humans it encourage companies around the globe to work with it for making prediction & Guidance.

AI gives keywords, custom affinity, Interest, a target segments which helps the company to give the right & best Ads to the right customer and definitely with less production cost.

72% of the business says that video has improved their conversation rate and 52% of the consumers say that watching product videos make them more confident on online purchase decision.

Some of the AI advertising tool

• smartly.io
• revealbot.com
• zalster.com
• refuel4.com
• aitarget.com

If you are in to marketing and advertising 2020 is the right year to work with AI. By 2022 you have to live with it!

– nalinjoeldhas